25 Smart Ways to Get More Customers for Your Laundromat Business in 2025

In 2025, running a laundromat is about more than clean machines and folding tables. Today’s customers expect mobile convenience, seamless experiences, and personal touches. Whether you're operating a single location or managing a growing pickup & delivery service, your challenge is clear: attract and retain more customers without burning through your time or money.

This guide offers 25 smart, simple, and tech-supported strategies you can start using today. They’re practical, affordable, and powered by Turns to help you grow with confidence.

Digital Convenience & Automation

1. Offer Mobile Booking & Payments

Let customers schedule pickups, drop-offs, or machine time straight from their smartphones. Convenience like this saves them time and makes your service more appealing. In today’s busy world, easy digital booking builds lasting loyalty. Use Turns to manage orders and sync with real-time machine usage, and integrate PayRange to enable smooth, contactless payments directly from the customer’s phone.

2. Run First-Time Customer Discounts

Welcome new customers with a compelling reason to try your service—like 20% off their first visit. Promote it on your website, signs, and social channels. People love a deal and are more likely to come back.

Turns helps automatically tag new users and apply discounts through your POS.

3. Launch a Loyalty Program

Keep customers coming back by offering points or perks for every visit. After 10 washes, maybe they get one free—easy and effective. Loyalty builds predictable revenue and customer trust.

Turns lets you automate and manage digital loyalty rewards without physical cards.

4. Offer Subscription Packages

Let customers prepay for monthly wash-and-fold services at discounted rates. It builds steady revenue and reduces decision fatigue. For example: 4 bags a month for $89.

Turns can automatically bill and schedule pickups for each customer.

5. Use Flash Sales to Fill Slow Days

Identify your quiet days (e.g. Tuesday afternoons) and send out limited-time deals. Something like "$1 off dryers today only!" can quickly boost foot traffic.

Turns helps you schedule and send these offers based on POS data.

6. Send Birthday & Holiday Coupons

Delight customers with special offers on their birthdays or during holidays. It’s an easy way to show appreciation and spark return visits.

Turns can automate personalized messages with embedded discounts.

7. Reactivate Lost Customers

If a customer hasn’t visited in 30 days, send a “We miss you!” message with a small discount. It’s one of the most cost-effective ways to bring people back.

Use Turns’ to automatically identify and target inactive users.

Local Promotions & Digital Marketing

8. Optimize Google Business & Run Local Ads

Make sure your Google profile is complete—with updated hours, services, photos, and reviews. Then, run targeted ads for your local area.

Turns can help you link promotions to a landing page for better tracking.

9. Collect & Promote Reviews

Encourage satisfied customers to leave 5-star reviews on Google and Yelp. Good reviews drive traffic and build credibility.

Use Turns to send automated messages asking for feedback after each order.

10. Run a Referral Program

Reward current customers for referring friends: “Give $5, Get $5.” It’s simple, viral, and cost-effective.

Turns tracks referral codes and redemptions, so you don’t have to.

11. Use SMS & WhatsApp Campaigns

Send limited-time deals via text or WhatsApp directly to your customers. It’s immediate and personal.

With Turns, you can manage your campaign lists and automate the messages.

12. Feature Customer of the Month

Celebrate loyal customers with a free wash and a spotlight post. It creates goodwill and community connection.

Turns helps collect customer stories and manage simple IG/Facebook promotions.

13. Partner With Local Businesses

Form partnerships with gyms, salons, or student housing to offer co-branded promotions. Everyone wins.

Create QR codes or printed flyers using Turns' design and tracking tools.

14. Host a Free Laundry Day

Offer a free load once a month for those in need. It builds community goodwill and often leads to paying customers.

Schedule and cap free-load volume easily with Turns.

15. Create Giveaways Like “Laundry Free for a Month”

Social contests help grow your email list and brand visibility. Offer a free month of service in exchange for sign-ups or shares.

Track entries and automate selections using Turns’ marketing tools.

16. Recruit Local Micro-Influencers

Offer free laundry service to local influencers in exchange for social media posts. This works especially well near colleges or busy neighborhoods.

Turns lets you create and track custom discount codes for each influencer.

Upgrades & Customer Delight

17. Upsell Add-On Services

Add small services like ironing, stain treatment, or premium detergent. These increase average order value and boost customer satisfaction.

Let customers choose add-ons when booking via the Turns app.

18. Offer Smart Drop Lockers for 24/7 Drop-off

Install secure lockers so customers can drop laundry off anytime, even after hours. It adds unmatched flexibility.

Turns can generate locker codes and notify customers when their laundry is ready.

19. Set Up Digital Display Screens In-Store

Use digital signage to highlight promotions, events, or services. It’s modern, eye-catching, and useful.

Turns lets you create content and schedule promotions to appear on your screens.

20. Add Instagrammable Decor or Corners

Create a fun space with neon signs or murals that people want to share on social media. It’s free promotion.

Link your IG with a QR code designed in Turns for seamless exposure.

21. Send Before & After Laundry Pics

Show customers the transformation with side-by-side images of messy vs. neatly folded laundry. It builds trust and shows your quality.

Turns helps save photos to each job ticket and share them automatically.

22. Promote Eco-Friendly Practices

Advertise energy-efficient machines or biodegradable detergents. Customers—especially younger ones—value sustainability.

Highlight your eco-efforts in your Turns-powered booking site and receipts.

23. Provide Pay-Later Options

Offer monthly billing to trusted customers or subscribers. Helps families on a budget without sacrificing your cash flow.

Turns supports flexible billing and invoicing.

Build Brand & Community Presence

24. Start a Podcast or Video Series

Talk about laundry tips, community stories, or behind-the-scenes operations. It humanizes your brand.

Promote these episodes using your Turns and customer base.

25. Use Local Events & Community Boards

Post flyers or ads in libraries, gyms, or online groups. Local visibility drives walk-ins and builds brand awareness.

Turns has printable templates and coupon codes to support these efforts.

Conclusion

You don’t need a massive budget or marketing team to grow in 2025. Just use smart strategies, automate wherever possible, and stay consistent. Start with 2–3 tactics from this list and see what works for your business.

With Turns, you can centralize bookings, payments, marketing, loyalty programs, and reporting in one platform—giving you more time to focus on growth.

Your next loyal customer is just one smart step away.
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FAQ's

1. How can I measure if a campaign or offer is actually bringing in new customers?

Use your POS or CRM system to tag first-time users who redeem specific offers. Compare the number of redemptions before and after launching a campaign. Tracking referral codes or using unique promo links can also help determine which source brought in the customer.

2. What’s the best way to collect customer emails and phone numbers without annoying them?

Offer value in exchange—like a discount, entry into a giveaway, or loyalty points. Use digital kiosks, QR codes, or Turns’ booking system to collect contact info during the customer’s transaction, making it seamless.

3. How often should I communicate with customers via SMS or email?

Aim for 2–4 messages per month. Too many can cause unsubscribes, while too few can cause your brand to be forgotten. Focus on meaningful messages—like flash sales, holiday greetings, or loyalty updates.

4. Can I use data from my laundromat to improve marketing?

Yes. Analyze usage patterns to identify slow hours, repeat customers, or service preferences. With Turns, you can automate reports and tailor promotions based on this data, like offering discounts on underutilized machines or times

5. What kind of signage should I have inside my laundromat to improve upsells?

Use clear, friendly signs near the payment counter or folding areas to promote add-ons (e.g., “Want it folded today? Just \$5 more”). Digital signage is even better—it allows you to rotate promotions and service info.

6. How can I train my staff to help bring in more customers?

Empower staff to upsell politely, ask for reviews, and explain your loyalty programs. Give them a simple script and track results weekly. Staff incentives tied to customer engagement can also work wonders.

7. What are low-cost ways to advertise my laundromat offline?

Place flyers or business cards at apartment buildings, local cafés, gyms, and grocery stores. Sponsor local events or donate laundry bags with your logo. Post on community boards or Facebook neighborhood groups.

8. What should I include in a laundromat website in 2025?

Your website should have:

* Booking options

* Pricing and services

* Customer testimonials

* Store photos

* Mobile-friendly design

* Contact info with map

 Turns integrates with your website to manage bookings and collect reviews seamlessly.

9. How can I stand out from other laundromats in my area?

Offer one or two signature touches: faster service, eco-friendly detergents, great loyalty perks, or better customer communication. Even small efforts like free Wi-Fi, a kids’ play area, or clean design can make a big difference.

10. Is it worth offering free Wi-Fi, vending machines, or entertainment?

Yes. These amenities increase dwell time and improve the customer experience, leading to better reviews and more repeat business. They can also boost secondary sales from snacks or beverages.

11. How do I know which of these 25 strategies to prioritize first?

Start with your biggest pain point. If foot traffic is low, prioritize first-time discounts and Google visibility. If you have customers but low retention, start with loyalty programs or SMS reactivation. Test 2–3 ideas at a time and track their impact with Turns.

12. What are the signs my laundromat is ready to expand or open a second location?

Indicators include:

* Consistent monthly profit

* High customer retention and reviews

* Local demand exceeding your store capacity

* Operational systems in place (e.g., software like Turns managing staff, payments, and marketing efficiently)

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